They’re Difficult to Track Results or Collect Data.
So, what’s the point of listing and advertising your business on a phonebook anymore? People can easily search “business near me” on their phones or laptops, and Google will quickly generate a list of local businesses based on relevance and proximity. Majority of the population can agree that phone books are no longer necessary, especially now as we’re living in the digital age. The listing fee for the print directory you’re automatically enrolled in costs $259 per quarter. Once you believe that you can get more customers from it, YP will upsell you its costly ad placements. You see, the reason why YP automatically enrolls you in its print program is that it wants you to think that telephone directories are still relevant today. They Want You to Pay for Pricey Print Ads.You might wonder, why wouldn’t you want a listing in a Yellow Pages phonebook? When you sign up with YP, the company automatically enrolls you in its print program, leaving you with no choice but to keep your listings exclusive online. Automatically Enrolls You to Their Print Program These reviews are enough to tell people that YP’s no longer as reliable as it used to be. 1 trusted brand in business listings and advertising. It’s pretty obvious that YP uses its brand name to lure customers into signing up with them (even though they’re unreasonably expensive) and making people think that they remain to be the no. These reviews are more proof that enlisting your business on YP doesn’t guarantee you that potential customers will find you when they need you. Let’s take a look at what some of their previous clients say. Is it because of their brand? Or because they’re good at what they do? YP’s direct marketing solution, for instance, starts at $10,000 per campaign. It baffles our minds when we think about why YP continues to be expensive despite having countless competitors. And guess what? Some of them don’t even charge businesses anymore. However, since it was the only key player in the world of local advertising back then, small and local businesses had no choice but to surrender to their high pricing.įast forward to the present, we’re seeing many reputable online business directories that offer similar or even better online advertising than YP. Find out why: Expensive Price PointsĮven before the Yellow Pages made its way online, the company was already notorious for its expensive price points. If you’re on the fence about using Yellow Pages online marketing service to advertise your business, what we’re showing below might tell you to forget about it. 4 Reasons Why You Should Stay Away from Yellow Pages Online Marketing ServicesĪlthough the Yellow Pages has established itself as the most trusted brand in America when it comes to business listings, reviews and testimonials from previous YP.com customers prove that the company is no longer as effective in advertising local businesses online as it did offline. YP.com is Yellow Pages’ website, while the Real Yellow Pages app is its mobile application for helping people find local businesses.īoth are popular among the older demographics.įor the younger generations whose first instinct is to use Google, Google Maps, Facebook, or Instagram to search for a business online or a service provider near them, the brand Yellow Pages holds no bearing. Is it really the best place to list and advertise your business, though? Let’s find out! Who Uses YP.com or The Real Yellow Pages App? Now that it has expanded its services to local advertising, display advertising, web design, and direct marketing, people avail of their services without thinking twice. In an attempt to stay relevant, it made an online transition.īecause the Yellow Pages was able to successfully position itself as the leading resource for finding local businesses and service providers, many automatically assume, especially the older generation, that it remains to be a top platform for business listings.
However, as soon as the Internet took over and trumped the telephone as our main channel of communication, the Yellow Pages slowly started to become insignificant. And, it was one of the most trusted resources in terms of business listings. It was the perfect place for local businesses to promote their services. Whether they’re looking for someone to repair a certain appliance, or a dress to rent for a wedding, they relied on the Yellow Pages for answers.Īs you already know, the Yellow Pages is a telephone directory of local businesses that are organized by category.Īs it was the only reference available then, everyone used the directory regularly to find contact information. Before the digital age, people would scan through the Yellow Pages whenever they’re looking for a service.
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